LifeApps Brands Inc., (OTC PINK: LFAP) ("LifeApps")

Press Release - January 17, 2018- LifeApps Brands Inc.

Del Mar, CA – January 17, 2018- LifeApps Brands Inc., (OTC PINK: LFAP) ("LifeApps"), an emerging growth digital media company, is pleased to announce the appointment of Bobby Blair as Chief Executive Officer. As a visionary businessman and highly regarded LGBT media pioneer, Mr. Blair will apply his platform and business methodology to secure advertising and sponsorship revenue from individual advertisers, utilizing an advertising agency model along with its own customized digital platform. Mr. Blair’s skill in developing and delivering cutting-edge, global, digital media marketing and his passion for serving the LGBT community will permit LifeApps Brands Inc., to meet its goal of becoming the global leader in the lucrative LGBT Digital Media Marketplace. Mr. Blair enjoyed a very successful tennis career as a top ranked amateur and winner of two professional events. In 1992, he became a coach of World Team Tennis for Billie Jean King and went on to become one of the youngest general managers in professional sports history as head coach and general manager of the Tampa Bay Action. That same year, Mr. Blair founded his own tennis academy in Orlando, Florida. He served as a USTA National Coach in 1997. In 1992, he started what would become one the most successful distressed single-family home redevelopment companies in the United States and became a national spokesman for Success Magazine. His company has enjoyed tremendous achievements and is still in operation today. In 2014, Mr. Blair published his autobiography, Hiding Inside the Baseline, which details his youth and encourages readers to live authentically. His life story, based on his book, became a documentary and was aired on Fox College Sports nationwide in January 2016. He is a member of the GLBT Hall of Fame. In 2017, Mr. Blair launched Tennis Life, a state of the art tennis network along with an innovative advertising and data network for advertisers. In becoming CEO of LifeApps Brands Inc., Mr. Blair’s vision and passion coupled with an impressive portfolio of business success will lead the company in an exciting new direction for revenue and growth in the coveted LGBT Digital Media Marketplace. “The LGBT demographic is one of the most highly sought-after spending powers in the world from corporate America to the local business owner. What makes targeting and supporting this dynamic demographic even more extraordinary and rewarding is that friends, family, employers, employees, teachers, coaches and fans so loyally support the brands, products and services that in turn support us. This loyalty across the board is incredible, time tested, proven, growing and expanding and ultimately extremely rewarding to all that are embraced by our LGBT family,” said Mr. Blair. Robert Gayman, acting Chief Executive Officer, will remain with the company as Chairman of the Board of Directors. “I am pleased to bring Bobby Blair to LifeApps Brands Inc. Bobby adds a wealth of knowledge in developing new digital media advertising in a specific market that has enormous spending power and loyalty to brands. This exciting new phase integrates the original concept of the company with next generation technology, digital reward systems and social currency spending,” Mr. Gayman said. LifeApps would like to recognize the efforts of consulting firm, Wellfleet Partners, for the introduction to Bobby Blair and in providing assistance and guidance in bringing this matter to fruition. “Having known Bobby for several years, we have been grateful to be part of his enthusiasm, creativity and commitment to the LGBT community. By joining LifeApps Brands Inc., we expect a successful partnership as the company enters the digital media space targeting what is one of the fastest growing and loyal markets in the country. We hope to have a continuing involvement with the company and look forward to assisting its past and future management with its business development and capital needs,” said Mark I. Lev, ESQ. Chairman and Founder Wellfleet Partners and Aracle Capital. About LifeApps Brands Inc. LifeApps is a leading, authorized developer, publisher and licensee for Apple iOS iPhone, iPod Touch, and iPad and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace. LifeApps Brands is actively seeking strategic partnerships and acquisitions for products across a wide range of digital media markets including social, medical, m-health and wellness. For more information please visit: http://www.lifeappsbrands.com Forward Looking Statements: This release contains "forward-looking statements" as that term is used under the federal securities laws. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. These forward-looking statements are subject to various risks and uncertainties that could cause LifeApps actual results to differ materially from those currently anticipated, including risks and uncertainties relating to the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the Securities and Exchange Commission (the SEC) including the Company's annual report on Form 10-Q filed with the SEC on May 8, 2017. The Company does not undertake to update these forward-looking statements. Company Contact LifeApps Brands Inc. 3790 Via De La Valle Polo Plaza #125 E Del Mar, CA 92014 info@lifeappsmedia.com (858) 527-1736 SOURCE: LifeApps Brands Inc.